Pure Barre

Since 2012 Solidus has serviced the video needs, both big and small for the barre fitness giant Pure Barre. We have created core video assets with measurable impact that have been used across multiple platforms, from social media all the way to the screens in Times Square, helping them grow from a local startup to the largest, most established barre franchise in the nation.

Workout Content

Photography

Design

Social Media

Pure Barre Stories


Pure Barre has had a real impact on the lives of many women. Being a part of digging up these stories to share and inspire franchise owners is at the heart of what we do at Solidus. In the Fall of 2016 we produced a basic interview shoot for Pure Barre asking the simple question "How did you find Pure Barre?" The answers surprised us.

Pure Barre Stories


Pure Barre has had a real impact on the lives of many women. Being a part of digging up these stories to share and inspire franchise owners is at the heart of what we do at Solidus. In the Fall of 2016 we produced a basic interview shoot for Pure Barre asking the simple question "How did you find Pure Barre?" The answers surprised us.

Fitness Content


In 2015, Pure Barre approached us with the need to produce high quality fitness videos for both DVD and web streaming. We took this opportunity to help update the look of their photography, design and overall video aesthetic. Sixteen films later, theses assets have provided Pure Barre not only with products to sell, but media to use across a wide variety of platforms.

Marketing


There is a lot of power in strategically re-purposing video assets. For Pure Barre, this practically saved production costs and maximized the potential of any given video asset we captured. In this example we shot some class b-roll for a conference film, and were able to re-purpose the media for a paid social campaign.

Marketing


There is a lot of power in strategically re-purposing video assets. For Pure Barre, this practically saved production costs and maximized the potential of any given video asset we captured. In this example we shot some class b-roll for a conference film, and were able to re-purpose the media for a paid social campaign.

Social Media


Twice a year we rendezvous with Pure Barre's lead trainers and capture a large set of videos in a single shoot for weekly social media releases. Being able to plan media like this has helped drive an impressive social media presence for Pure Barre. In 2016 alone video posts on Pure Barre's Facebook page hit close to 2,000,000 plays!

1,908,184

Facebook Plays

248,489

Instagram Views

348,812

YouTube Plays

24,984

Facebook Likes

Pure Barre

Pure Barre is the largest, most established barre franchise in the nation, with more than 460 studios throughout the U.S. and Canada, and more studios opening each month. Pure Barre is a total body workout that uses the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles and create long, lean physiques.

Pure Barre is more than just a workout; it’s a lifestyle. At Pure Barre, women share a sense of community in which they are inspired and empowered by each others’ fitness and lifestyle goals.

ClientPure BarreServicesVideo Production & PhotographyDirectorTim TwinemDPJacob LewisPhotographerJohn MillerGafferBrent ChristyMakeupStephanie Klasse