Born Fitness

Adam Bornstein and his team of fitness coaches at Born Fitness are out to dismantle our preconceptions about the health and fitness industry. Their brand has helped over 50 million people realize their health and fitness goals with free plans, nutrition guides, and personalized coaching. They know that achieving your health goals requires more than just a one size fits all approach. It’s not snake oil–it’s real information driving real results.

Adam is an award-winning fitness and nutrition writer, editor, and consultant. He has worked as the editor for Men’s Health,, and has written seven books. He has contributed to and been featured in The New York Times, Fast Company, and GQ.

More than anything, Adam has a passion for helping others reach their goals and potential. He believes that life is worth living the way you want, but that no life can be lived without a concentrated effort to include healthy behaviors as part of your lifestyle.

When you meet Adam, his passion for his brand and for changing the way we think about health and fitness is immediately evident. We worked with the Born Fitness team to create a brand film that drove home the message that there is a unique approach for each person that can help them live a healthier, more active lifestyle, and that the path to reaching their goals doesn’t have to be so confusing.

ClientBorn FitnessServicesVideo Production, PhotographyDirectorTim TwinemDPJacob LewisEditorTim Twinem


We worked with Born Fitness to develop a concept, film and execute this project.


Our team cut, mixed and color-graded this project for web and social media promotion.


We photographed Adam Bornstein and Shalisa Pouw for web / social media content.